Privacy Policy

1. Information We Collect

Information You Provide Directly

When you interact with Rocky Mountain Jeans, we collect information you voluntarily provide:

• Contact Forms: Name, email address, and message content when you contact us through our website
• Newsletter Subscriptions: Email address when you sign up for Rocky Mountain Jeans updates and promotions
• Survey Responses: Feedback and preferences you share with us about our Western denim products
• Account Information: If you create an account, we collect username, email, and preferences

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Data: Pages viewed, time spent on pages, click patterns, navigation paths
• IP Address: Your internet protocol address and approximate geographic location
• Referral Sources: The website or search engine that directed you to Rocky Mountain Jeans
• Cookies and Tracking Technologies: Information stored in cookies, pixels, and similar technologies

Information from Third Parties

We receive information from our affiliate partners and service providers:

• Amazon Associates: Aggregated data about purchases made through our affiliate links
• Analytics Providers: Google Analytics and similar services provide demographic and behavioral insights
• Social Media Platforms: If you interact with Rocky Mountain Jeans on social media

2. How We Use Your Information

Rocky Mountain Jeans uses the information we collect for the following purposes:

Website Operation and Improvement

• Operate, maintain, and improve our website and user experience
• Understand how visitors interact with our Rocky Mountain Jeans product collections
• Analyze trends to enhance our content about Western denim styles
• Troubleshoot technical issues and optimize website performance

Communication

• Respond to your inquiries about Rocky Mountain Jeans products
• Send newsletters and promotional content about our denim collections (with your consent)
• Provide customer support and answer questions about our vintage and 90s styles
• Send important updates about our privacy practices or terms of service

Marketing and Analytics

• Understand which Rocky Mountain Jeans products interest our visitors most
• Personalize content based on your browsing behavior and preferences
• Measure the effectiveness of our marketing campaigns
• Identify opportunities to showcase our Western denim heritage

Affiliate Program Management

• Track affiliate link clicks and conversions through Amazon Associates
• Analyze which Rocky Mountain Jeans products generate the most interest
• Optimize product recommendations and content strategy

Legal Compliance and Security

• Comply with applicable laws, regulations, and legal processes
• Protect against fraud, security breaches, and malicious activity
• Enforce our Terms and Conditions and other policies
• Protect the rights and safety of Rocky Mountain Jeans and our visitors

3. Cookies and Tracking Technologies

Rocky Mountain Jeans uses cookies and similar technologies to enhance your browsing experience and understand how you interact with our website.

Types of Cookies We Use

Essential Cookies

Required for basic website functionality, including:

• Session management and security
• Load balancing and website performance
• Remembering your preferences and settings
• Enabling core features of the Rocky Mountain Jeans website

Analytics Cookies

Help us understand visitor behavior through Google Analytics:

• Track page views and navigation patterns
• Measure time spent on different Rocky Mountain Jeans product pages
• Identify popular content and high-performing pages
• Understand demographic information about our audience

Advertising Cookies

Support our Amazon Associates affiliate program:

• Track clicks on Rocky Mountain Jeans product links
• Enable proper commission attribution for affiliate purchases
• Measure the effectiveness of our product recommendations

Managing Cookie Preferences

You control your cookie preferences through several methods:

• Browser Settings: Most browsers allow you to refuse cookies or delete existing ones
• Opt-Out Tools: Visit optout.aboutads.info or youronlinechoices.com
• Google Analytics: Install the Google Analytics Opt-out Browser Add-on

Note that disabling cookies may limit certain features of the Rocky Mountain Jeans website.

4. Information Sharing and Disclosure

Rocky Mountain Jeans shares your information only in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our website:

• Web Hosting: Companies that host and maintain our website infrastructure
• Email Services: Platforms that help us send newsletters and communications
• Analytics Providers: Google Analytics and similar tools for website analysis
• Security Services: Providers that protect against fraud and cyber threats

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Affiliate Partners

As a participant in the Amazon Associates Program, we share limited information with Amazon:

• Aggregated click and conversion data (no personally identifiable information)
• Anonymous browsing behavior related to Rocky Mountain Jeans product links
• Technical information necessary for affiliate tracking

Legal Requirements

We may disclose information when required by law or to protect our rights:

• Respond to subpoenas, court orders, or legal processes
• Comply with government or regulatory investigations
• Protect the rights, property, or safety of Rocky Mountain Jeans, our visitors, or others
• Prevent fraud, security breaches, or illegal activity

Business Transfers

If Rocky Mountain Jeans undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent website notice before your information becomes subject to a different privacy policy.

With Your Consent

We may share information with third parties when you explicitly consent to such sharing, such as when you opt in to receive marketing from our partners.

5. Data Security

Rocky Mountain Jeans implements comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

• SSL Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols
• Secure Servers: Information is stored on secure servers with restricted access
• Firewalls and Intrusion Detection: Advanced systems monitor and prevent unauthorized access
• Regular Security Audits: We conduct periodic reviews of our security practices

Administrative Safeguards

• Access controls limit who can view or modify personal information
• Employee training on data protection and privacy best practices
• Confidentiality agreements with all team members and service providers
• Incident response procedures for potential data breaches

Limitations

While we implement strong security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continually work to maintain the highest standards of data protection for the Rocky Mountain Jeans community.

If you believe your information has been compromised, please contact us immediately at privacy@Rocky Mountain Jeans.com.

6. Your Privacy Rights

Rocky Mountain Jeans respects your privacy rights under various laws including GDPR, CCPA, and state privacy regulations. Your rights vary depending on your location.

GDPR Rights (European Economic Area)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation:

• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority
• Automated Decision-Making: Right not to be subject to decisions based solely on automated processing

CCPA/CPRA Rights (California)

California residents have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: Know what personal information we collect, use, disclose, and sell
• Right to Know Categories: Know the categories of sources, business purposes, and third parties
• Right to Delete: Request deletion of personal information we collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information (we do not sell)
• Right to Limit Sensitive Information: Limit use of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

Other State Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights:

• Access your personal information
• Correct inaccurate information
• Delete personal information
• Opt out of targeted advertising and sales (we do not sell)
• Opt out of profiling for certain decisions

How to Exercise Your Rights

To exercise any of these privacy rights, contact us through any of the following methods:

• Email: privacy@Rocky Mountain Jeans.com
• Contact Form: Submit a request through our Contact page
• Mail: Rocky Mountain Jeans, 2847 Commerce Drive, Suite 12, Austin, TX 78704, United States

We will respond to your request within 30-45 days, as required by applicable law. We may need to verify your identity before processing your request to protect your information from unauthorized access.

7. Children’s Privacy

Rocky Mountain Jeans does not knowingly collect, use, or disclose personal information from children under the age of 13 without parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA).

Our website is directed toward a general audience interested in Western denim and Rocky Mountain Jeans products. We do not target or market to children under 13.

If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our servers.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at privacy@Rocky Mountain Jeans.com so we can remove that information.

8. Third-Party Links and Services

The Rocky Mountain Jeans website contains links to third-party websites and services, including:

• Amazon: Product purchase links direct you to Amazon.com for transactions
• Social Media: Links to our social media profiles on various platforms
• Other Websites: References to external resources about denim care, Western fashion, and related topics

These third-party websites have their own privacy policies that govern how they collect, use, and share your information. Rocky Mountain Jeans is not responsible for the privacy practices or content of external websites.

When you click on an affiliate link and make a purchase on Amazon, Amazon’s privacy policy applies to that transaction. We encourage you to review Amazon’s privacy policy and the privacy policies of any other websites you visit.

The inclusion of links to third-party websites does not imply endorsement of their privacy practices. We recommend exercising caution and reviewing the privacy policy of any website you visit.

9. Data Retention

Rocky Mountain Jeans retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

• Contact Form Submissions: Retained for 3 years after last communication to maintain service history
• Newsletter Subscriptions: Retained until you unsubscribe, then deleted within 30 days
• Analytics Data: Aggregated data retained indefinitely; individual session data retained for 26 months (Google Analytics default)
• Cookie Data: Varies by cookie type, from session-only to 2 years (see cookie policy)
• Account Information: If we offer accounts, retained until you delete your account

Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information
• Legal, accounting, or reporting requirements
• The purpose for which we collected the information
• Risk of harm from unauthorized use or disclosure
• The feasibility of anonymization or pseudonymization

When information is no longer needed, we securely delete or anonymize it so it can no longer identify you.

10. International Data Transfers

Rocky Mountain Jeans operates from the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

Data Protection Standards

When we transfer personal information internationally, we implement appropriate safeguards:

• Standard Contractual Clauses: Approved by the European Commission for EEA transfers
• Privacy Shield (if applicable): Compliance with relevant data transfer frameworks
• Adequate Protections: Ensuring service providers maintain adequate data protection standards
• Encryption: Data encrypted in transit and at rest during international transfers

By using the Rocky Mountain Jeans website, you consent to the transfer of your information to the United States and other countries that may have different data protection laws than your country of residence.

If you have questions about international data transfers or the safeguards we use, contact us at privacy@Rocky Mountain Jeans.com.

11. Email Communications

Types of Emails We Send

Rocky Mountain Jeans may send you the following types of email communications:

• Transactional Emails: Responses to contact form submissions, confirmation of requests
• Newsletter: Updates about Rocky Mountain Jeans products, new collections, and Western denim trends
• Promotional Offers: Special promotions, seasonal sales, and featured products (with your consent)
• Service Announcements: Important updates about our website, privacy policy, or terms

Email Frequency

Newsletter and promotional emails are sent on an occasional basis, typically no more than 2-4 times per month. We respect your inbox and will not overwhelm you with excessive communications.

Unsubscribe Options

You can opt out of marketing emails at any time:

• Unsubscribe Link: Click the unsubscribe link at the bottom of any marketing email
• Email Request: Send an unsubscribe request to unsubscribe@Rocky Mountain Jeans.com
• Contact Form: Submit an opt-out request through our Contact page

We will process your unsubscribe request within 10 business days. Note that even if you unsubscribe from marketing emails, we may still send you transactional or service-related communications.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universal standard for how websites should respond to DNT signals.

At this time, the Rocky Mountain Jeans website does not respond to DNT browser signals. We honor opt-out preferences expressed through other means, such as:

• Browser cookie settings and preferences
• Third-party opt-out tools (NAI, DAA)
• Google Analytics opt-out browser add-on
• Direct opt-out requests submitted to us

If a universal DNT standard is established, we will evaluate how to respond to DNT signals and update this policy accordingly.

13. Changes to This Privacy Policy

Rocky Mountain Jeans reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or website functionality.

How We Notify You of Changes

When we make material changes to this Privacy Policy, we will notify you through:

• Website Notice: Prominent banner on the Rocky Mountain Jeans homepage
• Email Notification: If you are subscribed to our newsletter
• Updated Date: The “Last Updated” date at the top of this policy will change

Your Continued Use

Your continued use of the Rocky Mountain Jeans website after changes to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, please discontinue using our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information and respect your privacy rights.

Material Changes

If we make changes that significantly affect your privacy rights or how we use your information, we will provide at least 30 days’ advance notice and may request your explicit consent where required by law.

14. Contact Us About Your Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or how Rocky Mountain Jeans handles your personal information, we’re here to help.

When contacting us about privacy matters, please include:

• Your full name and contact information
• A clear description of your privacy request or concern
• Information that helps us verify your identity (if requesting access or deletion)
• Your preferred method of response

We typically respond to privacy inquiries within 5-10 business days. For formal privacy rights requests (access, deletion, correction), we will respond within 30-45 days as required by applicable law.

Rocky Mountain Jeans is committed to protecting your privacy and handling your personal information with care, transparency, and respect. Your trust is important to us, and we take our responsibility to safeguard your data seriously.